> For the complete documentation index, see [llms.txt](https://docs.helix.voodoo.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.helix.voodoo.io/monetization/view-reports.md).

# View Reports

Monetization reporting gives you a structured view of impressions, revenue, and eCPM across your inventory. It aggregates results for the selected filters and time range, with flexible breakdowns by ad unit, format, mediation, country, and SDK version.

To view the reports, navigate to **Monetization** → **Reporting** from the left menu.

Navigate through the tabs on the page to reach specific reports.

{% content-ref url="/pages/mZPgxXIFlPpH1aNQJMps" %}
[General Reports](/monetization/view-reports/general-reports.md)
{% endcontent-ref %}

{% content-ref url="/pages/1H4icrzVthHGxPPq87Pc" %}
[SDK Version](/monetization/view-reports/sdk-version.md)
{% endcontent-ref %}

{% content-ref url="/pages/CUX2ZNDc6HJOBN6se0E6" %}
[Data Export](/monetization/view-reports/data-export.md)
{% endcontent-ref %}

## Filters and dimensions

Use the filters at the top of the page to narrow down the results.

Available dimensions include:

* **Application id / name**
* **Ad unit id / name**
* **Platform**
* **Format**
* **Mediation**
* **Country**
* **SDK version**

Filters can be combined to move from an organization-level view to very specific inventory slices.

{% hint style="info" %}
All metrics update dynamically as filters change.
{% endhint %}

## Export reports

Each report can be downloaded in **CSV**, **XLSX**, or **JSON** format. Reports that include visualizations can also be downloaded in **PNG** format.

Click the **three-dot menu** in the top-right corner of any report to download it.

## Metrics reference

| Metric                          | Definition                                                                                       |
| ------------------------------- | ------------------------------------------------------------------------------------------------ |
| Impressions                     | Number of times an ad was displayed to a user                                                    |
| Revenue                         | Total publisher revenue generated                                                                |
| eCPM (Effective Cost Per Mille) | Revenue per 1,000 impressions                                                                    |
| Clicks                          | Number of times a user clicked on an ad                                                          |
| CTR (Click-Through Rate)        | Ratio of clicks to impressions - percentage of users who clicked after seeing an ad              |
| Requests                        | Number of ad requests sent by the publisher to the ad network                                    |
| Responses                       | Number of times the ad network returned an ad in response to a request                           |
| Fill rate                       | Ratio of responses to requests - percentage of requests that were successfully filled with an ad |


---

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