> For the complete documentation index, see [llms.txt](https://docs.helix.voodoo.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.helix.voodoo.io/monetization/view-reports/general-reports.md).

# General Reports

Primary view for analyzing monetization performance across inventory and traffic dimensions.

The general reports aggregate monetization data based on the selected time range and filters.

## Key metric widgets

* **Revenue**: Total publisher revenue.
* **eCPM**: Revenue per 1,000 impressions.
* **Impressions**: Total ad impressions served.

## Trend analysis

The **Trend** chart shows:

* **Impressions** (bars)
* **Revenue** (line)

Use this view to monitor volume shifts and revenue impact over time.

## Revenue by mediation and country

Below the trend, distribution widgets show how revenue is split across **mediation platforms** and **countries**.

Each widget includes a donut chart, ranked list, and total value for quick comparison.

## Applications report

The **Applications** table lists monetization performance per application (and platform) for the selected time range and filters.

* **Application** - The application name as configured in Helix.
* **Platform** - The platform (iOS or Android) the data was recorded on.
* **Revenue** - Total publisher revenue generated for the app on that platform.
* **eCPM** - Revenue per 1,000 impressions for that app and platform.
* **Impressions** - Total number of impressions served for that app and platform.
* **Clicks** - Number of times a user clicked on an ad.
* **CTR** - Ratio of clicks to impressions.
* **Requests** - Number of ad requests sent by the publisher to the ad network.
* **Responses** - Number of times the ad network returned an ad in response to a request.
* **Fill rate** - Ratio of responses to requests.

## Ad units report

The **Ad units** table lists monetization performance per ad unit for the selected time range and filters.

* **Application** - The application the ad unit belongs to.
* **Platform** - The platform (iOS or Android) the data was recorded on.
* **Ad Unit** - The ad unit name as configured in Helix.
* **Format** - The ad format (e.g. Interstitial, Rewarded, Banner) of the ad unit.
* **Revenue** - Total publisher revenue generated by the ad unit.
* **eCPM** - Revenue per 1,000 impressions for the ad unit.
* **Impressions** - Total number of impressions served by the ad unit.
* **Clicks** - Number of times a user clicked on an ad.
* **CTR** - Ratio of clicks to impressions.
* **Requests** - Number of ad requests sent by the publisher to the ad network.
* **Responses** - Number of times the ad network returned an ad in response to a request.
* **Fill rate** - Ratio of responses to requests.


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