> For the complete documentation index, see [llms.txt](https://docs.helix.voodoo.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.helix.voodoo.io/user-acquisition/create-ads.md).

# Create Ads

Create, test, and manage ads in a campaign.

Ads used in a campaign are managed under the **Ads** tab on the campaign page. Each ad is created using assets from your assets library and can be individually activated or paused.

* In the left menu, open **Campaigns**, then select the campaign where you want to create ads.
* Click **New Ad** in the top right to create a new ad.

## General settings

### Name

Give your ad a clear and descriptive name.

Example: <mark style="color:red;">`MOC_Video_Playable_UGC01_EN`</mark>

### Ad format

Select the ad format from the dropdown list.

* Playable
* Video + Playable

## Select assets

Once the format is selected, the **Assets** section appears.

* For **Playable**, select an HTML file.
* For **Video + Playable**, select a video and an HTML file.

{% hint style="info" %}
All selected assets must already be uploaded and activated in the [Assets library](/user-acquisition/upload-creative-assets.md).
{% endhint %}

## Save and test the ad

* Click **Save** to create the ad.
* A QR code is displayed, allowing you to test the ad using the [Helix Test App](/user-acquisition/create-ads/test-your-ads.md).
* Scan the QR code and verify that the ad renders and behaves as expected.
* Click **Done** under the QR code to close the test view.
* After this step, the ad appears in the ads list for your campaign.

## Activate or pause ads

Use the three-dot menu next to an ad to:

* **Activate** the ad to make it eligible for delivery, or
* **Pause** the ad to temporarily stop it without deleting it.

Only active ads are eligible to serve traffic within the campaign.


---

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