> For the complete documentation index, see [llms.txt](https://docs.helix.voodoo.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.helix.voodoo.io/user-acquisition/monitor-and-optimize-performance/view-campaign-metrics.md).

# View Campaign Metrics

Per-campaign details and performance metrics shown as columns in the campaigns list.

The **UA Campaigns** page lists your campaigns, with each campaign's details and performance metrics shown as **columns of the same table**. Each row represents one campaign.

The first columns — **Name**, **App**, **Type**, **Device Type**, **Countries**, **Status**, and **Today's spend** — are shown by default. **Scroll left on the campaign list** to see the remaining metric columns, or use the **columns** selector in the top-right corner to choose which columns are shown.

Use this view to compare campaign delivery, spend, efficiency, and revenue.

To view campaign metrics, navigate to **User Acquisition → Campaigns**.

## Filtering and search

Narrow the campaigns list with search and filters:

* **Search** by campaign **name**, **ID**, or **app**.
* **Add filter** for these attributes:
  * Countries
  * Daily budget
  * Device type
  * Placement
  * Status
  * Store
  * Today's spend
  * Type
* **Filter by value** — Filter any displayed column by value. For example, show campaigns above a spend or ROAS threshold.

### Date range

Use the **date range** selector in the top-right corner to set the reporting period. Time-based columns, including spend, installs, revenue, ROAS, and LTV, use this range.

## Column reference

The table below covers every column in the campaigns list, from the default campaign details through the metric columns revealed by scrolling.

{% hint style="info" %}
All currency related values are in USD.
{% endhint %}

### Campaign details

| Column      | Definition                                |
| ----------- | ----------------------------------------- |
| Name        | Campaign name.                            |
| App         | Promoted app and its store owner.         |
| Type        | Campaign optimization type, such as D7.   |
| Device Type | Device targeting, such as All.            |
| Countries   | Number of targeted countries.             |
| Status      | Current campaign status, such as Running. |

### Spend and efficiency

| Column        | Definition                                                                  |
| ------------- | --------------------------------------------------------------------------- |
| Today's spend | Spend accrued today, with progress toward the daily budget.                 |
| Period spend  | Total advertising spend during the selected date range.                     |
| eCPI          | Effective cost per install: spend divided by installs.                      |
| eCPM          | Effective cost per 1,000 impressions: spend divided by impressions × 1,000. |

### Delivery

| Column        | Definition                                                    |
| ------------- | ------------------------------------------------------------- |
| # impressions | Number of ad impressions.                                     |
| # clicks      | Number of ad clicks.                                          |
| # installs    | Number of installs attributed to the campaign.                |
| CTR           | Click-through rate: clicks divided by impressions.            |
| CVR           | Click-to-install conversion rate: installs divided by clicks. |
| IPM           | Installs per mille: installs per 1,000 impressions.           |

### Revenue

| Column        | Definition                                                                         |
| ------------- | ---------------------------------------------------------------------------------- |
| Ads revenue   | Total in-app advertising revenue generated by users acquired through the campaign. |
| IAP revenue   | Total in-app purchase revenue generated by users acquired through the campaign.    |
| Total revenue | Total revenue generated by acquired users. Includes both ads and IAP revenue.      |

### ROAS and LTV

Return on ad spend (ROAS) and lifetime value (LTV) use fixed post-install checkpoints: **day 0, 1, 3, 7, and 14**.

| Column      | Definition                                                                                                                                          |
| ----------- | --------------------------------------------------------------------------------------------------------------------------------------------------- |
| Dx ROAS     | Revenue through day *x* after install, divided by spend. Available as **D0, D1, D3, D7, and D14 ROAS**.                                             |
| LTV-x (Ads) | Average ad revenue per install through day *x*. Available as **LTV-0, LTV-1, LTV-3, LTV-7, and LTV-14 (Ads)**.                                      |
| LTV-x (IAP) | Average in-app purchase revenue per install through day *x*. Available as **LTV-0, LTV-1, LTV-3, LTV-7, and LTV-14 (IAP)**.                         |
| LTV-x       | Total lifetime value per install through day *x*. Includes ad and in-app purchase revenue. Available as **LTV-0, LTV-1, LTV-3, LTV-7, and LTV-14**. |

{% hint style="info" %}
Use these columns to quickly identify:

* High-spend campaigns with weak conversion — review CVR and eCPI.
* Strong click-through with low install conversion — compare CTR and CVR.
* Efficient reach-driving campaigns — look for high IPM and controlled eCPI.
  {% endhint %}

{% hint style="info" %}
Use sorting, where available, to rank campaigns by spend, installs, or efficiency.
{% endhint %}


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